igc partners is pleased to announce that it has advised Raccoon Group, the leading digital performance agency in Brazil and one of the largest digital agencies in Latin America, in the transaction with S4 Capital (LSE:SFOR), a tech-led global advertising and digital marketing services company. Founded in 2013 and headquartered in São Carlos (SP), Raccoon Group specializes in three types of services: Digital Paid Media (search, social and commerce media), Inbound Marketing (search engine optimization and conversion rate optimization) and IT/Business Intelligence (data analytics). With a broad client base including Natura, Nubank, Carrefour, Gympass, iFood, Leroy Merlin, Yduqs, Unilever and Google, the Group has managed approximately R$1Billion in digital media campaigns on Google and Facebook in 2020 and comprises over 1,000 engineers, mathematicians, statisticians, programmers and digital media specialists.