Founded in 2012, BR Media Group was a pioneer in the influencer marketing sector in the country. Today, the group offers a comprehensive portfolio of data- and technology-driven solutions for brands, agencies, and content creators, establishing itself as the leading creator economy ecosystem in Brazil. Headquartered in Paris (France), with operations in over 100 countries, and a workforce of more than 100,000 employees, Publicis Groupe is the world’s largest marketing and communications holding company, owning renowned businesses such as Leo Burnett, Saatchi & Saatchi, BBH, Starcom, Zenith, Digitas, Epsilon, and Sapient.This acquisition strengthens Publicis’ presence in one of the fastest-growing marketing segments globally, with Brazil standing out as the second-largest market worldwide. The transaction with BR Media further consolidates Publicis as the leading global creator economy platform. With this deal, Publicis further accelerates BR Media Group’s expansion in Brazil and Latin America.The completion of the transaction is subject to approval by the Brazilian Antitrust Authority (CADE).